Google Drops Hints for GMB Optimization

Google has been dropping some not-so-subtle hints lately. In not one, but TWO of their SMB newsletters in the past couple months, they encouraged businesses to upload videos to their Google Business Profile. Translation: Google wants more videos, and if you give them what they want, they’ll probably reward you in rankings and visibility. Google doesn’t highlight features for no reason. When they push something repeatedly, it’s a clear signal that businesses that take action now will have the upper hand over those who wait. How Videos Enhance Your GMB: Builds Instant Credibility & Connection: A well-made video helps potential customers see the faces behind your business, experience your atmosphere, and get a feel for what you offer, making them more comfortable and more likely to trust and choose you over the competition. Optimizes Your Media Section (Beyond Just Photos!): Most businesses only upload a handful of images to their Google Business Profile—and then forget about it. Adding videos gives your profile a richer, more dynamic look, making your business more appealing to potential customers. It also gives Google more info about your business which they can use to show you to more potential customers. Keeps Visitors Engaged Longer: Videos encourage potential customers to stay on your profile longer, signaling to Google that your business is relevant and engaging. The longer they stay on your profile, the more likely they are to convert! Build Authority: Videos are a pain in the butt to make, so your competitors likely aren’t focusing on them. This means you can easily get the upper edge if you find a way to automatically upload videos to your GBP regularly (keep reading on how you can do this!) Google is making it clear: they want businesses to upload more videos. If you start now, you'll be ahead of the curve while your competitors are still stuck in the Stone Age of static images, or even worse, no images at all. If creating videos sounds like too much work, then it’s time to sign up for Paige, which can now create videos for your business and upload them to your Google Business Profile 100% AUTOMATICALLY! Start your 3 day trial today!

Mar 12, 2025

Google has been dropping some not-so-subtle hints lately. In not one, but TWO of their  SMB newsletters in the past couple months, they encouraged businesses to upload videos to their Google Business Profile. Translation: Google wants more videos, and if you give them what they want, they’ll probably reward you in rankings and visibility. Google doesn’t highlight features for no reason. When they push something repeatedly, it’s a clear signal that businesses that take action now will have the upper hand over those who wait.

How Videos Enhance Your GMB:

  1. Builds Instant Credibility & Connection: A well-made video helps potential customers see the faces behind your business, experience your atmosphere, and get a feel for what you offer, making them more comfortable and more likely to trust and choose you over the competition.
  2. Optimizes Your Media Section (Beyond Just Photos!): Most businesses only upload a handful of images to their Google Business Profile—and then forget about it. Adding videos gives your profile a richer, more dynamic look, making your business more appealing to potential customers. It also gives Google more info about your business which they can use to show you to more potential customers.
  3. Keeps Visitors Engaged Longer: Videos encourage potential customers to stay on your profile longer, signaling to Google that your business is relevant and engaging. The longer they stay on your profile, the more likely they are to convert!
  4. Build Authority: Videos are a pain in the butt to make, so your competitors likely aren’t focusing on them. This means you can easily get the upper edge if you find a way to automatically upload videos to your GBP regularly (keep reading on how you can do this!)

Google is making it clear: they want businesses to upload more videos. If you start now, you'll be ahead of the curve while your competitors are still stuck in the Stone Age of static images, or even worse, no images at all.


If creating videos sounds like too much work, then it’s time to sign up for Paige, which can now create videos for your business and upload them to your Google Business Profile 100% AUTOMATICALLY! Start your 3 day trial today!

About Author

Justin Silverman

Justin Silverman founded Merchynt in 2019 and led the company's vision to become the world leader in Google Business Profile optimization and local SEO services.