Google’s New Way to Learn About Your Business
Google has a new way to learn about your business that you’re going to have to optimize your profile for… social media! Google now crawls social media platforms to gather more info about your business. If you’ve been looking for a way to gain an edge over your competition, this is another tool for your belt!
Why Social Media Links Matter
1. Algo Knowledge: Google uses your social media profiles to learn more about your business. This knowledge makes it easier for you to get your rankings up for the services your business offers.
2. User Experience: Choosing your business will be a no-brainer for users when they can see your FB posts from the Google results and then click on your Facebook profile to learn more about what makes you great.
3. Build Trust: The more optimized and engaging your profile is (aka, the more people click on items related to your business), the more likely Google will show you in the future, and the more likely users will turn into customers. Active social media profiles build more trust with users.
Any way that you can teach Google more about your business is going to be beneficial when it comes to ranking on Google Maps. If you don’t have social media profiles linked to your GMB, it will soon be the equivalent of not having a website - it’s a must-have! To add your social media links, just go to the Google Business Profile admin dashboard, click Edit Profile, then find the social links section.
If managing multiple platforms sounds like a lot of work, check out Paige, our Google Business Profile optimization AI, which can now also post on Facebook for you! Start your trial today for just $1!
ProfilePro Google Business Profile Ranking Tip of the Week:
Make sure to fill out all the attributes available in your Google Business Profile settings. Take advantage of the opportunity to teach Google more about your business!
