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How To Get Alerts When Someone Makes a Change to Your Google Business Profile
Unauthorized changes to your Google Business Profile (GBP) can quietly wreak havoc on your business. Your reputation, customer trust, and bottom line are at stake. But here's the thing: most business owners don’t realize how vulnerable their profiles are—or how to protect them.
Let’s break it down.
Why Do Unauthorized Changes Happen?
- Public Suggestions: Did you know anyone can suggest edits to your GBP? Business hours, contact info, even your name—strangers can submit changes that Google might approve without your input.
- Third-Party Tools: Many businesses use apps to manage their profiles. While convenient, these tools sometimes push updates you didn’t authorize, adding or altering information without your knowledge.
- Google’s AI: Google constantly collects data from websites and users. If your website has outdated or ambiguous details, Google’s algorithms might overwrite accurate GBP information with the wrong data.
- Multiple Managers: More people managing your profile = more opportunities for mistakes or malicious edits. An old employee or external contractor with lingering access could make unauthorized changes.
What’s the Impact?
- Confused Customers: Imagine a customer showing up at 8 PM only to find your business closed—because your hours were changed. Frustrated customers don’t stick around—they look for alternatives.
- Reputation at Risk: One small error (like the wrong phone number) can signal to potential customers that your business isn’t trustworthy.
- Lost Opportunities: If customers can’t reach you or find your location, that’s revenue walking out the door.
How to Stay Ahead
Here’s the good news: You’re in control.
Our fully automated GMB software “Paige” offers a feature called GBP Lock to help mitigate this.
With the GBP Lock feature, you’ll get an instant alert if there are any unauthorized changes to your profile. It’ll monitor key details like your name, address, map pin, phone number, and services—essentially, the information that matters most.
If any changes are made, you'll receive an email showing exactly what was altered, with a comparison of the old and new data. If something doesn’t look right, you can easily reverse the change.
Accessing this feature is extremely easy!
To begin, all you need to do is sign up for Paige. Paige is an AI fully automated Google My Business Management software trained on thousands of data points and your website data to auto-publish content to your Google Business Profile at the perfect time to rank higher.
Here’s what Paige can do for you:
- Custom Content Creation: Paige reads your website to understand your business inside-out, crafting hyper-specific content. Plus, you can train Paige to sound exactly the way you want!
- Effortless SEO Optimization: Stay ahead of Google’s ever-changing best practices with Paige, who analyzes 10K+ data points monthly and auto-adjusts your strategy to keep you ranking high.
- Keyword-Optimized Image Uploads: Paige optimizes your images for SEO by renaming files, adding meta descriptions, and geotags, and strategically uploading them to your Google Business Profile at the perfect time.
- Automated GMB Posts: Paige writes, schedules, and publishes posts to your Google Business Profile, creates custom graphics when needed, and even turns 5-star reviews into eye-catching posts.
- Smart Q&A Management: Paige automatically asks and answers hyper-specific questions on your Google Business Profile, using insights from your website to showcase your expertise and attract customers.
And that’s just the beginning. There are plenty more perks waiting for you!
Ready to learn more? Sign up for Paige here
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Your Google Business Profile is your digital storefront. Protecting it means protecting your customers’ trust and your business’s growth.
