The Most Overlooked Section of GMBs

The Most Overlooked Section of GMBs

Let’s be honest—would you visit or call a restaurant or store with zero photos on their Google business profile? Probably not. The media section is constantly overlooked by business owners trying to optimize their profile and what’s even worse is that neglecting it will cause potential customers to overlook your business! Photos and videos don’t just make your profile look good; they boost your rankings, increase customer trust, and can directly influence people to choose you over the competition. Plus, Google loves active profiles that consistently upload fresh, optimized media.

How to Optimize Your GMB’s Media Section:

1. Consistency: It’s much more beneficial to upload your images slowly over time rather than in bursts. Try uploading a new image every few days and stay consistent long term.
2. Optimization: Ensure your images are optimized with geotags and include your target city and keywords in metadata, such as file names and meta descriptions. Google pays attention to this info and helps them figure out where a business is relevant.
3. Upload Videos: Make sure to add videos to your media section. Most profiles don’t even have enough photos, let alone videos. This is a great way to post more eye-catching content and show customers why they should choose your business.

Adding photos and videos to your GMB isn’t just an optional extra - it’s a necessity. It’s how you tell your brand story, connect with local customers, and show Google you’re the real deal. Now grab your phone, take some pictures, and let the visuals do the talking!

If that seems like too much work you can make things much easier by using our fully automated GMB optimization AI, Paige, which can handle all that work we described and now upload videos to your profile! Start a trial today for just $1!

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