There’s a New Way to Get Found on Google

Google released a brand new feature on Google Maps that your business needs to take advantage of! Google is now showing “Products Nearby” that will direct users who are looking for a product right to your GMB. This means that users can easily find your profile in search results when they are looking for specific products, which used to direct them towards online businesses, not local businesses. The products section is often overlooked and under optimized, so optimizing your products is a great way to separate yourself from the competition - especially now that you can easily gain traffic from them! Let’s dive right into how you can take advantage of this today…

Nov 21, 2024

There’s a New Way to Get Found on Google!

Google released a brand new feature on Google Maps that your business needs to take advantage of! Google is now showing “Products Nearby” that will direct users who are looking for a product right to your GMB. This means that users can easily find your profile in search results when they are looking for specific products, which used to direct them towards online businesses, not local businesses. The products section is often overlooked and under optimized, so optimizing your products is a great way to separate yourself from the competition - especially now that you can easily gain traffic from them! Let’s dive right into how you can take advantage of this today…

How to Optimize Your GMB Products:

  1. Keep Your Products & Inventory Updated: Regularly update your product listings to reflect real-time stock availability. Also be sure that all of your products have been added to your profile and any old products get removed.
  2. Include Optimized Descriptions: Make sure that your product descriptions include your target keywords. This is a great opportunity to get more mentions of your keywords on your GMB.
  3. Use AI Product Image Enhancements: Google recently added the ability to use AI to create better looking images for your products. This feature allows you to create a more engaging background to polish up your product images.

Any area that you can optimize your profile must be taken advantage of if you want to beat tough competitors. The products section is ultimately just 1 piece to the complex puzzle of ranking your GMB at the top of Google. If you need help with the rest of it, sign up for Paige - our AI automated GMB optimization software. You can start your trial today for only $1!

About Author

Justin Silverman

Justin Silverman founded Merchynt in 2019 and led the company's vision to become the world leader in Google Business Profile optimization and local SEO services.