There’s a New Way to Get Found on Google

Google released a brand new feature on Google Maps that your business needs to take advantage of! Google is now showing “Products Nearby” that will direct users who are looking for a product right to your GMB. This means that users can easily find your profile in search results when they are looking for specific products, which used to direct them towards online businesses, not local businesses. The products section is often overlooked and under optimized, so optimizing your products is a great way to separate yourself from the competition - especially now that you can easily gain traffic from them! Let’s dive right into how you can take advantage of this today…

Jun 30, 2025

There’s a New Way to Get Found on Google!

Google released a brand new feature on Google Maps that your business needs to take advantage of! Google is now showing “Products Nearby” that will direct users who are looking for a product right to your GMB. This means that users can easily find your profile in search results when they are looking for specific products, which used to direct them towards online businesses, not local businesses. The products section is often overlooked and under optimized, so optimizing your products is a great way to separate yourself from the competition - especially now that you can easily gain traffic from them! Let’s dive right into how you can take advantage of this today…

How to Optimize Your GMB Products:

  1. Keep Your Products & Inventory Updated: Regularly update your product listings to reflect real-time stock availability. Also be sure that all of your products have been added to your profile and any old products get removed.
  2. Include Optimized Descriptions: Make sure that your product descriptions include your target keywords. This is a great opportunity to get more mentions of your keywords on your GMB.
  3. Use AI Product Image Enhancements: Google recently added the ability to use AI to create better looking images for your products. This feature allows you to create a more engaging background to polish up your product images.

Any area that you can optimize your profile must be taken advantage of if you want to beat tough competitors. The products section is ultimately just 1 piece to the complex puzzle of ranking your GMB at the top of Google. If you need help with the rest of it, sign up for Paige - our AI automated GMB optimization software. You can start your trial today for only $1!

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About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.