Win Black Friday & Small Business Saturday on GMB

The holiday shopping season is upon us! Black Friday and Small Business Saturday are golden opportunities to drive foot traffic, calls, online sales, and local brand awareness. But here’s the question for you: Is your Google Business Profile (GBP) ready to cash in on the opportunity? One of the most effective (and underused) features of a GBP is the “Offers” section. Offers are a golden opportunity to separate yourself from boring competitors during the busy holiday season. Let’s get into how you can create the perfect offer for your business!

Nov 28, 2024

The holiday shopping season is upon us! Black Friday and Small Business Saturday are golden opportunities to drive foot traffic, calls, online sales, and local brand awareness. But here’s the question for you: Is your Google Business Profile (GBP) ready to cash in on the opportunity?Win Black Friday & Small Business Saturday on GMB

The holiday shopping season is upon us! Black Friday and Small Business Saturday are golden opportunities to drive foot traffic, calls, online sales, and local brand awareness. But here’s the question for you: Is your Google Business Profile (GBP) ready to cash in on the opportunity?

One of the most effective (and underused) features of a GBP is the “Offers” section. Offers are a golden opportunity to separate yourself from boring competitors during the busy holiday season. Let’s get into how you can create the perfect offer for your business!

How to Craft Irresistible Offers

  1. Be Specific: “20% off all items” is nice, but “20% off all sweaters this Saturday only!” is more enticing and creates urgency.
  2. Leverage FOMO (Fear of Missing Out): Use phrases like “limited time” or “while supplies last” to push action. Make them think they’ll miss the deal if they don’t buy ASAP!
  3. Add a Seasonal Touch: Holiday-themed offers like “Free gift wrapping with every purchase” or “Buy 1, Get 1 Free on holiday candles” feel more relevant.

Still feeling lost? Don’t worry - we created this custom GPT to generate offer ideas for you.

Use these tips to make your GMB stand out this holiday season and go the extra mile that other businesses won’t. If you want to even take it a step further, check out Paige - you can automate and optimize your whole profile within minutes!

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About Author

Justin Silverman

Justin Silverman founded Merchynt in 2019 and led the company's vision to become the world leader in Google Business Profile optimization and local SEO services.